Portfolio

My name is Aris Ginete. I am a seasoned WordPress Solution Specialist with years of experience in both front-end and back-end development. While I have worked with various CMS platforms such as Webflow, Squarespace, Magento, and Shopify, my core expertise lies in WordPress, where I have built, optimized, and managed websites for clients across diverse industries.

My journey in web development began long before I started building WordPress sites in 2008. I initially honed my skills in HTML and XML while working at a BPO company, followed by earning a Web Development certificate from an IT institute. After a brief stint as a Senior Software Engineer at Accenture, I returned to WordPress development in 2011 under a reputable SEO company in Melbourne. There, I deepened my expertise in technical SEO and took on the role of Web Tech Manager, leading a team of web designers and overseeing the design, creation, and maintenance of WordPress sites.

During this time, I ensured all websites adhered to Google Search best practices, including site speed optimization, Schema Markup implementation, mobile responsiveness, and user experience enhancements. I also took a proactive approach to website security, hosting management, and malware removal, consistently anticipating and mitigating potential issues. Notably, I helped establish a web design service for the company, which eventually expanded to offer conversion optimization audits – a service I developed and refined. I created a comprehensive conversion optimization audit template that utilized Google Analytics, heatmap tests, A/B tests, and user tests to evaluate and improve overall website performance.

My technical SEO audits ensured websites complied with Google’s best practices, enhancing clients’ online presence and reputation. Additionally, I performed conversion optimization audits that led to website revisions, resulting in increased client inquiries and improved user engagement. By optimizing website loading speeds, I significantly reduced bounce rates and enhanced user experience, contributing to higher client satisfaction.

In 2019, I transitioned to freelancing and project-based work, collaborating with clients across the US, Singapore, the UK, and France. This phase allowed me to expand my skill set into eCommerce development, working with PR agencies, web design firms, commercial brands, influencers, and content marketing companies. My ability to deliver tailored solutions that align with business goals has been a cornerstone of my success.