Case Study

I built this website from scratch.  Without any pre-made template or mockup created by a graphic designer, I have established a layout concept that fits the client’s personality, branding and vision.  The theme is Astra and uses Elementor as page builder.  I love using ACF and CPTUI plugins to create a dynamic web pages that showcases re-usable contents across the site.  The back-end or page editor that’s using custom fields makes it more user-friendly with the admin editors.  No need to add extra coding.  I have provided this client tutorial videos so they would be able to add contents themselves without technical knowledge.  I ensured that the website is mobile browser responsive and adaptive.  The graphics you see are all created by me.  Basically my concept is based on their existing logo (they already have this logo).  Taking features from the logo, I was able to create graphics on the site so the overall look and feel is aligned with the branding.  I used not more than 20 plugins and only use supported ones.  That’s how I worked over the years: Conceptualize design from scratch; build website with ease of editing in mind; make it as simple as possible; optimize and maintain.